


BRIGHTER. BOLDEr. BONDED

NEW COPPER BLONDES

SMALL COPPER BLONDES OFFER

SAVE 25%
PURCHASE
receive FOR FREE
plv ppk
LIMIT OF 1 PER ACCOUNT
LARGE COPPER BLONDES OFFER

SAVE 32%
PURCHASE
receive FOR FREE
plv ppk
LIMIT OF 1 PER ACCOUNT
new ! acidic bonding concentrate lightweight liquid conditioner

what is it?
who is it for?
what is the technology?
what are the benefits?
new ! acidic bonding concentrate 5-minute liquid mask

WHAT IS IT?
WHo is it for?
what is the technology?
what are the benefits?
FULL RANGE OF BONDING BENEFITS


BIG offer
SAVE 39%
purchase
receive

SMALL offer
SAVE 24%
purchase
LIGHTENER AND DEVELOPER SALE
THE BEST LIGHTENERS
Classic offer for any salon to start blonding!

FLASH LIFT
SAVE 37%

FLASH LIFT BLONDER INSIDE
SAVE 41%

OIL LIGHTENING SYSTEM
SAVE 33%
DEVELOPER SALE
Upto 33% off on all developers


SHADES EQ

CHROMATICS*


FUSION / COLOR GELS / LIGHTENERS
HOW IT WORKS

STEP 1
Redken newsletter is sent to all stylists and salon owners who are signed up, explaining the rules of the contest

STEP 2
Consumer pre-books their next appointment with their stylist
Salons: fill out the ballot card to keep track of in-salon prize raffle

STEP 3
The stylist shows the qr code from the newsletter to their consumer through their phone
Salons: option to scan the QR code on the tent card

STEP 4
Consumer scans the QR code with their phone camera and fills in the information on the website

STEP 5
Both the stylist and the consumer get the chance to win the colorobsessed grand prize!
Salons: consumers get the chance to win a bonding kit! 4 kits to give out per salon
the pre-booking incentives!

consumers

STYLISTS
(1 per region & linked to consumer)

SALONS

the pre-booking PRIZES!

consumers


STYLISTS


SALONS

not just the cutest bag ever!

OilS OBSESSED

save 37%
PURCHASE
receive
FUSION OBSESSED

save 39%
PURCHASE
receive
LACQUERS OBSESSED

save 39%
PURCHASE
receive
time OBSESSED

save 37%
PURCHASE
receive
color obsessed: stores

save 28%
PURCHASE
receive
+ scan the promo callout card to take part in color obsessed!

