Redken's Shades EQ is a demi-permanent hair color line loved for its flexibility and gentle formula.
This collection is a favourite in hair salons and gives you many options to customize and achieve your dream hair color.
Blonde one day and want to go copper the next? Why not! Shades EQ has you covered with endless shade possibilities. Let your hair stylist create the perfect recipe to achieve your hair goals.
Demi vs semi-permanent hair color
Semi-permanent hair dye fades faster than demi-permanent hair color. This means you can try out new looks more frequently.
Demi-permanent hair dye lasts 12-24 washes, while semi-permanent color may start fading after only 4 washes.
Gentle Hair Dye Formula
Shades EQ by Redken is more than just hair color; it's a gentle way to give your hair a trendy look with love and care. This acidic formula does not contain ammonia. It combines direct and oxidative dyes and is a great way to refresh any Redken permanent hair color.
This range is special because it is the only liquid acidic formula available. This makes it a healthier option for toning hair, especially after lightening. It amps up the shine in your hair by up to 100% more than before you colored it. Whether you want to glaze, refresh, correct your color, or seamlessly blend away grays for a subtle effect, Shades EQ is the perfect solution.
Can demi-permanent color damage hair ?
No! Since the hair color doesn't penetrate the hair shaft, is bleach-free and ammonia-free, it shouldn't damage your hair in any way. If anything, it will leave your hair with a healthy, vibrant and glossy finish.
No Harsh Regrowth
Shades EQ is a demi-permanent hair dye, so you won't have to deal with harsh regrowth. Your hair color will slowly fade with each wash. While Shades EQ provides lasting color, regular salon visits for maintenance can help prolong the color's life, keep your hair looking vibrant, and ensure seamless transitions.
Try our Acidic Color Gloss hair care routine to keep your hair color vibrant between salon visits. It can extend your color for up to 32 washes!
Achieve Your Color Goals
Shades EQ's extensive color palette offers endless possibilities for creativity. This hair color range features 10 levels of intensity, ranging from dark to light shades, as well as bright and fun colors. Whether you want to go bronde, cherry cola, ash brown brunette, blonde balayage or dusty rose, Shades EQ has a hue for every hair dream.
Hair stylists can mix shades to create a customized recipe that perfectly suits your preferences, complements your skin tone, or recreates a trend you are obsessed with. Shades EQ is ideal if you're eager to try out the latest hair color trends or keep a classic look fresh and vibrant:
Bold Transformations
If you're aiming for a bold transformation, Shades EQ's vivid shades and the option to mix custom colors offer a world of exciting possibilities.
Book Your Shades EQ Experience
Redken's Shades EQ is your go-to for luxurious, personalized hair color that takes care of your hair. Available exclusively in hair salons, each Shades EQ color treatment is crafted just for you. Ready to elevate your hair game? Find your nearest hair salon and book your Shades EQ service!