>
redken 2023 na seq gloss haircolor reno ecom

Shades EQ

Shades EQ

Shades EQ Acidic Demi-Permanent Hair Gloss

No-ammonia acidic demi-permanent hair gloss for shine, tone and refresh

Shades EQ Hair Gloss is Redken's acidic demi-permanent conditioning color for zero-lift toning, glossing and refreshing. The no-ammonia liquid formula restores shine instantly, adds condition and creates sheer, true-to-tone results for up to 28 shampoos.

Product Details

Shades EQ is an acidic demi-permanent liquid conditioning color for glossing, toning, refreshing, correcting, adding dimension and blending gray. Its blend of direct and oxidative dyes delivers customizable, translucent color with zero lift and no ammonia.

The formula restores shine instantly, provides intense condition and offers long-lasting results for up to 28 shampoos. It can visibly reverse the appearance of split ends, dryness, frizz and dullness in one use, based on instrumental testing and a consumer study. Use Crystal Clear to add shine or dilute intensity.

Key Benefits

  • Restores hair's shine instantly and delivers intense conditioning
  • Provides no-ammonia, zero-lift demi-permanent color
  • Glosses, tones, refreshes, corrects and adds dimension
  • Offers long-lasting results for up to 28 shampoos
  • Can blend up to 50% gray with a sheer result
How to use
  1. Mix equal parts Shades EQ Gloss and Shades EQ Processing Solution or Processing Solution for Precision Application. Use only a dedicated Shades EQ developer.
  2. Apply with a bowl and brush or applicator bottle. Process for the full 20 minutes at room temperature. For a lighter result, use Crystal Clear or a level 09 or 010 shade rather than reducing processing time.
  3. Rinse thoroughly after processing and finish with the appropriate Redken shampoo and conditioner. Follow the Shades EQ technical guide for resistant hair or gray-blending options.
Ingredients

Key Ingredients

Amino acid blend and antioxidant technology

For the most current ingredient list, refer to the product packaging.

Reviews

Rating Snapshot

Select a row below to filter reviews.
2 reviews with 5 stars.
0 reviews with 4 stars.
0 reviews with 3 stars.
0 reviews with 2 stars.
3 reviews with 1 star.

Overall Rating

2.6
1 out of 3 (33%) reviewers recommend this product

Review this product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Customer Images and Videos

Review photo 1.
Review photo 2.

Filter Reviews

1 to 5 of 5 Reviews
1 – 5 of 5 Reviews
Aurora Illinois
Age25 to 34
GenderFemale
1 out of 5 stars.

Damaged my hair

2 years ago
It fried my hair gave me a color chemical burn. My hair has never gotten damaged from using shades eq this was my 1st time using shades eq plus bonder . My hair strand elasticity strength is weak and breaks off and coils back crunchy , it feels like gum I used it as directed and I don’t have any medications and it felt horrible while I rinsed it with just water before I used my vegan shampoo It’s been a horrible experience, I’ve been using non permanent hair color for a couple years now to regrow natural healthy hair. And now my entire hair strand is damaged. I contacted redken directly and the rep was rude and kept talking about herself and how she’s a chemist and she burns her hair off and blah blah blah. Very rude I’m literally in shock .

No, I do not recommend this product.

Review photo 1.
Review photo 2.
Review photo 3.
Hair damage
Helpful?
Philadelphia, PA
Age55 to 64
GenderFemale
5 out of 5 stars.

If you use it correctly, it is magical

a year ago
My stylist uses this on my hair when I get my balayage lightening. Rather than paying 80.00 for a toner application only between full services, I decided to try it at home. Mixed it exactly as was described using 2 bonder colors (9V and 10GRo), 000 crystal clear, and the processing solution. Applied to clean, dry hair and left it on for 20 minutes. May hair looks like I just left the salon. It is shiny, soft and the color is exactly what I was looking for. I realize doing a home hair color job is not always recommended and can be done incorrectly, but I followed all the directions and it came out perfect.

Yes, I recommend this product.

Review photo 1.
Review photo 2.
Review photo 3.
Helpful?
1 out of 5 stars.

DREADFUL PRODUCT!!

2 years ago
I used the product a week ago. It made my hair extremely, dry, fizzy and stiff -- more like straw than hair. I to correct the situation by using deep conditioner, mask, your 25 Benefits One United in an attempt to reverse the damage/condition -- no improvement. I couldn't be more upset, worried, unhappy and at loss as to how to restore my hair to its previous state..

No, I do not recommend this product.

Helpful?
Response from Redken Canada:
2 years ago
Consumer Care Center
Hello Elena! We are sorry to hear of your experience with our product . We would like to assist you with that matter. Please contact one of our agents at [email protected] for further assistance.
Age25 to 34
GenderFemale
1 out of 5 stars.

Crap product

a year ago
I used the shades eq gloss and the gel product with it and my hair is HORRIBLE now. The color is cute but my gorgeous soft long hair is freaking straw now. I can’t even wear it down it’s so staticky. Redken ruined my hair
Helpful?
Response from Redken Canada:
a year ago
CCC
Hello Jaime. We are sorry that the Color Gel did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance. [email protected]
Age18 to 24
GenderMale
5 out of 5 stars.
a year ago
Je l’ai acheter et sa définie très bien les boucles
Translate with Google
Helpful?

Reviews

Rating Snapshot

Select a row below to filter reviews.
2 reviews with 5 stars.
0 reviews with 4 stars.
0 reviews with 3 stars.
0 reviews with 2 stars.
3 reviews with 1 star.

Overall Rating

2.6
1 out of 3 (33%) reviewers recommend this product

Review this product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Filter Reviews

1 to 5 of 5 Reviews
1 – 5 of 5 Reviews
Aurora Illinois
Age25 to 34
GenderFemale
1 out of 5 stars.

Damaged my hair

2 years ago
It fried my hair gave me a color chemical burn. My hair has never gotten damaged from using shades eq this was my 1st time using shades eq plus bonder . My hair strand elasticity strength is weak and breaks off and coils back crunchy , it feels like gum I used it as directed and I don’t have any medications and it felt horrible while I rinsed it with just water before I used my vegan shampoo It’s been a horrible experience, I’ve been using non permanent hair color for a couple years now to regrow natural healthy hair. And now my entire hair strand is damaged. I contacted redken directly and the rep was rude and kept talking about herself and how she’s a chemist and she burns her hair off and blah blah blah. Very rude I’m literally in shock .

No, I do not recommend this product.

Helpful?
Philadelphia, PA
Age55 to 64
GenderFemale
5 out of 5 stars.

If you use it correctly, it is magical

a year ago
My stylist uses this on my hair when I get my balayage lightening. Rather than paying 80.00 for a toner application only between full services, I decided to try it at home. Mixed it exactly as was described using 2 bonder colors (9V and 10GRo), 000 crystal clear, and the processing solution. Applied to clean, dry hair and left it on for 20 minutes. May hair looks like I just left the salon. It is shiny, soft and the color is exactly what I was looking for. I realize doing a home hair color job is not always recommended and can be done incorrectly, but I followed all the directions and it came out perfect.

Yes, I recommend this product.

Helpful?
1 out of 5 stars.

DREADFUL PRODUCT!!

2 years ago
I used the product a week ago. It made my hair extremely, dry, fizzy and stiff -- more like straw than hair. I to correct the situation by using deep conditioner, mask, your 25 Benefits One United in an attempt to reverse the damage/condition -- no improvement. I couldn't be more upset, worried, unhappy and at loss as to how to restore my hair to its previous state..

No, I do not recommend this product.

Helpful?
Response from Redken Canada:
2 years ago
Consumer Care Center
Hello Elena! We are sorry to hear of your experience with our product . We would like to assist you with that matter. Please contact one of our agents at [email protected] for further assistance.
Age25 to 34
GenderFemale
1 out of 5 stars.

Crap product

a year ago
I used the shades eq gloss and the gel product with it and my hair is HORRIBLE now. The color is cute but my gorgeous soft long hair is freaking straw now. I can’t even wear it down it’s so staticky. Redken ruined my hair
Helpful?
Response from Redken Canada:
a year ago
CCC
Hello Jaime. We are sorry that the Color Gel did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance. [email protected]
Age18 to 24
GenderMale
5 out of 5 stars.
a year ago
Je l’ai acheter et sa définie très bien les boucles
Translate with Google
Helpful?

Frequently Asked Questions

What is demi-permanent Shades EQ Hair Gloss?
Can Shades EQ Gloss blend gray hair?
Does Shades EQ Gloss damage hair?
How do I mix and process Shades EQ Gloss?
How long does Shades EQ Hair Gloss last?
event-dataevent-data
event-dataevent-data