Blonde Idol
Custom-Tone Violet

Adjustable color-depositing
daily treatment for cool blondes.

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BENEFITS

  • Dual-chamber releases a custom calibrated blend of color-depositing and conditioning formulas that can be adjusted as needed over time
  • Violet, for cool, platinum blondes, helps neutralize brassiness
  • Deeply conditions, strengthens and helps preserve tonality between salon visits

for cool blondes

  • If you describe your haircolor as: Platinum, Lavender, Violet Pastel, Icy, Café Au Lait, Beige, Natural Ash, Smokey
  • You would like to cancel out or neutralize any unwanted brassiness

WHEN TO USE

FOR MINIMUM COLOR DEPOSIT

  • 1-2 weeks after a haircolor service
  • When you are satisfied with current tone
  • To maintain newly colored hair

FOR MEDIUM COLOR DEPOSIT

  • 3-4 weeks after a haircolor service
  • When tone needs to be slightly adjusted
  • After sun-exposure or light swimming

FOR MAXIMUM COLOR DEPOSIT

  • 5-6 weeks after a haircolor service
  • When desired tone is brassy or flat
  • After excessive sun exposure or swimming

HOW TO USE

  • Before first use, set dial to “Week 6” and pump repeatedly until product begins to flow. Then set dial to “Week 1” and pump repeatedly until product begins to flow.
  • Following a haircolor service, dial up weekly to increase color deposit
  • Adjust dial as needed, for example, increase after sun exposure, swimming or prolonged mineral-rich water use. Decrease when satisfied with haircolor tone.
  • Can be used daily when dialed at the minimum color deposit or up to twice a week when dialed at the medium or maximum color deposit (refer to the dial on the Custom-Tone bottle)
  • Apply to damp hair. Leave on 3-5 minutes. Rinse thoroughly.

CREATIVE USAGE TIPS

ADJUST HAIRCOLOR WITH DEEPER DEPOSIT

Apply Maximum color deposit all-over 3-4 times a week for 5 minutes. The results will either be significantly cooler or warmer based on the Blonde Idol Custom-Tone daily treatment you use than with typical use, depending on condition of hair. Rinse thoroughly.

OMBRE RESULT

Apply Maximum color deposit to lighter ends only twice weekly for 5 minutes. Rinse thoroughly.

MULTI-TONAL RESULT

Use both Blonde Idol Custom-Tone Violet and Gold treatments weekly. Apply each formula to random sections of hair for 3-5 minutes. Rinse thoroughly.

PARTNERING PRODUCTS

Salon Service