An overview of The Redken Cover Competition:

Get inspired by Redken's URBAN, TRENDY and SEXY image. Then create an editorial story that could land your work on the covers of two magazines. To enter, you must fill out the entry dossier accompanied by a digital photo of your front cover look (no professional photograph necessary) and never underestimate the power of a beautiful face! A select group of jury will select the regional semi finalists and will announce them in the early spring.

Get discovered. All semi finalists will execute and showcase their front cover look live on stage (either at the ABA show or regional Distributor show) during the spring show season where a jury of experts will select the top three regional finalists.

Get the opportunity of a lifetime and discover the inner workings of the session underworld. Redken will fly to Montreal the Regional Gold Medalists for a 3 day professional photo shoot experience, where Redken will provide a professional make up artist, a wardrobe stylist and professional photographer. Redken will capture the essence of each look and all 7 finalists’ look will be posted online, on www.redken.ca, for consumer judging in order for them to vote for their favorite front cover look.

Get exposure. The winning “Redken Session Hairstylist of the year” will have his or her magazine cover look featured on the cover of a Canadian Hairdresser issue. Also, the winning stylist will work with the professional team at a major consumer magazine and will participate in their photoshoot.